Ongoing projects
How Corporate Social Responsibility Influences Price Expectations: The Moderating Effect of Price Image (with Tarje Gaustad). Working paper. Presented at ACR, Atlanta, October 2019. R&R.
Advertising and happiness: Evidence from the European Social Survey. (with Monica Guillen-Royo, Cicero). Working paper. Presented at Johan Arndt 2022, Macromarketing conference 2024.
The effect of wooden buildings on perceived corporate sustainability (with Erlend Nybakk & Eric Hansen). Presented at IUFRO 2024.
Customer perceptions of firm sustainability (with Tarje Gaustad). Presented at Johan Arndt 20234
Peer-reviewed articles in international journals
Utgård, Jakob & Gaustad, Tarje (2024). “Carbon emission reductions and offsets: Consumer perceptions of firm environmental sustainability”. Journal of Cleaner Production. https://doi.org/10.1016/j.jclepro.2024.143300 Download pdf (preprint)
Utgård, Jakob (2023). “Environmental certification and customer satisfaction: Evidence from kindergartens”. Management of Environmental Quality. https://doi.org/10.1108/MEQ-12-2022-0335. Download pdf (preprint)
Gaustad, Tarje., Utgård, Jakob., & Fitzsimons, Gavin. J. (2020). “When accidents are good for a brand”. Journal of Business Research 107: 153-161. https://doi.org/10.1016/j.jbusres.2018.10.040. Download pdf (preprint).
Utgård, Jakob. 2018. “Retail Chains’ Corporate Social Responsibility Communication.” Journal of Business Ethics 147 (2): 385-400. doi:10.1007/s10551-015-2952-2. Download pdf (preprint)
Utgård, Jakob, Arne Nygaard, and Robert Dahlstrom. 2015. “Franchising, Local Market Characteristics and Alcohol Sales to Minors.” Journal of Business Research 68: 2117–24. doi:10.1016/j.jbusres.2015.03.010. Download pdf (preprint).
På norsk
Utgård, Jakob. 2019. “Regulering for bærekraft? Effektene av obligatorisk samfunnsansvarsrapportering”. Magma, nr. 5, s 45-50. https://doi.org/10.23865/magma.v22.1188
Utgård, Jakob. 2017. “Er samfunnsansvar lønnsomt?” Magma, nr. 7, s. 24-30. https://doi.org/10.23865/magma.v20.1069
Nygaard, Arne, and Jakob Utgård. 2012. “En kunnskapsbasert varehandel.” Magma, nr.1, s. 61–68. https://doi.org/10.23865/magma.v15.739.
Utgård, Jakob. 2010. “Egne merkevarer i norsk dagligvarehandel: 20 % I 2020?” I Dagligvarehandel og mat 2010, redigert av Johanne Kjuus. Oslo: Norsk institutt for landbruksøkonomisk forskning. Last ned pdf.
Utgård, Jakob. 2008. “Lidl i Norge: Problematisk etablering med varige effekter.” I Dagligvarehandel og Mat 2008, redigert av Ivar Pettersen. Oslo: Norsk institutt for landbruksøkonomisk forskning. Last ned pdf.