This article is intended for my students writing bachelor’s or master’s theses – but others might find it interesting as well.
Google Scholar is the best and most comprehensive search engine for academic articles
The libraries at Kristiania University College, OsloMet, and other institutions offer various databases and search engines for finding academic literature. These work well, but Google Scholar (scholar.google.com) is the most comprehensive and the best. On Google Scholar, you can find most of what you need with some smart searching.
Searching in Google Scholar works much like regular Google searches
To find relevant articles, it’s important to use the right terminology and precise language. Very general search terms will give too many and irrelevant results. Google’s usual search rules apply. For articles on the relationship between market orientation and satisfaction, for example, write “market orientation” “customer satisfaction.”
Google Scholar makes it easy to find related literature
When you find an interesting article, clicking on “Cited by” will give a list of articles that have cited the current article. This can be a great starting point for finding other relevant articles. “Related articles” will give a list of other similar or related articles that don’t necessarily cite the current article.
To select high-quality literature, look at the title, journal, and number of citations (and of course, read it)
An advantage and disadvantage of Google Scholar is that it covers all sorts of academic literature. This means the quality of the results can vary greatly, ranging from excellent articles in peer-reviewed journals to conference papers or unpublished works of low quality. To select quality literature, it’s smart to look at the journal it’s published in (as a minimum, it should be registered in the Norwegian register of scientific publication channels – preferably at Level 2, which includes the best journals). Additionally, it can be useful to check the number of citations. If an article has dozens or hundreds of citations, it suggests that the relevant academic community has found the article good enough to use it. However, there are weak studies that are published in good journals and highly cited, as well as excellent articles that no one has cited yet, so you must make your own judgment after reading the article. At the master’s level, I expect a certain level of critical thinking about existing research.
What if the full-text version of the article is not available?
Google Scholar is good at finding full-text versions of articles. If you have access to the article through your library, Scholar will usually identify this, and if the article is published elsewhere online, Scholar will also find it. If the article is still not available, contact your library. They are skilled at helping you access literature.
Google Scholar makes it easy to create a database of literature or a reference list
From Google Scholar, it’s easy to cite articles (click on the “cite” icon and select your preferred citation style, then you can copy the reference into your bibliography). It is also easy to import references with one click into various reference tools, including Zotero, which is free and supported at Kristiania University College and OsloMet. For master’s students, I recommend using such tools.